Superbowl chrysler - imported from detroit commercial.

Uncle B said:
Great commercial, wrong car.

They start off talking about luxury so I was expecting Cadillac, Lincoln or even Buick. Insted, the ad is for Chrysler's new econobox....
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They had to use the 200, it's made right here. But this was a brand commercial more than a spot for the 200.


The nation is talking about it, and most of it is positive. Won't mean shit if the product doesn't back it up, time will tell.
 
Uncle B said:
Great commercial, wrong car.

They start off talking about luxury so I was expecting Cadillac, Lincoln or even Buick. Insted, the ad is for Chrysler's new econobox....
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I agree this should have been a Cadillac commercial
 
wikdsvt said:
Ironically I saw 4 new 300's in Clarkston with "M" plates following each other.
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mileage accumulation from auburn hills roush

the company i work for supplied the car and support for the making of that vid. any chry you see on tv, ads, X games , auto show or anything come from us
 
DBK said:
http://www.usatoday.com/money/advertising/admeter/2011/super-bowl-ad-meter/43271432/1

Scored 44th out of 61 ads during the Super Bowl broadcast. Homerism is a dangerous drug if you don't acknowledge it.
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Scored by a small group of panelists for USAToday. Even in that story it shows that this "low ranking" commercial has more buzz than all but 2 or 3 other spots. The article I posted has sources from throughout the country. I personally have seen a lot of anecdotes about it on a national level, from people I follow or have contact with that are in no way related to the city.
 
1BADAIR said:
mileage accumulation from auburn hills roush

the company i work for supplied the car and support for the making of that vid. any chry you see on tv, ads, X games , auto show or anything come from us
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Just curious, but why dont they just grab them off the line?
 
jdustu said:
then I guess it worked. :rolleyes:
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That link doesn't say anything about how many people looked it up, it says percentage increase. If it was 13 million people looking it up, I'd be impressed. If it went from 1 person looking it up to 10, it doesn't mean much. The percentage increase in web search for something few people are aware of after a 120 seconds commercial during an event 110 million people watch is going to be larger than the percentage increase in web search for something hundreds of thousands of people already own like the Passat.
 
Whatever, it's just one example where Chrysler 200 saw over a 800 percent increase over the next closest model from a commercial that at first most advertising people thought did a nice job with the brand and the city, but not with a specific car. Chrysler as a whole also saw a 60% increase over the next closest brand that advertised in the commercial, at least on KBB.

But forget all that, the national buzz is there. It's not homerism, it's a fact.

http://latimesblogs.latimes.com/money_co/2011/02/chrysler-and-vw-score-with-super-bowl-ads-.html

http://insidetv.ew.com/2011/02/08/eminem-chrysler-super-bowl-commercial/

http://www.auto-mobi.info/index.php?option=com_content&task=view&id=117213&Itemid=50

http://blogs.wsj.com/drivers-seat/2...wl-ad-sparks-lasting-buzz-for-chrysler-video/

ect., ect., ect.
 
I'm not disputing that the commercial was well made. Like I said, if you're baseline is near zero, it would be my assumption you'd get a big percentage jump from the longest commercial in Super Bowl history.
 
DBK said:
I'm not disputing that the commercial was well made. Like I said, if you're baseline is near zero, it would be my assumption you'd get a big percentage jump from the longest commercial in Super Bowl history.
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That was just one of many examples to dispute the assertion that it's felt effect was merely local....which, unless I'm mistaken, was your take?

Blogs, Newspapers, Television shows from coast to coast have talked about it. I'd say it was a national success...as far as one could "measure" it thus far.
 
jdustu said:
That was just one of many examples to dispute the assertion that it's felt effect was merely local....which, unless I'm mistaken, was your take?
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I think if you took people randomly from around the country, you'd get more like the type of results the Ad Meter delivered. I think Detnews, Freep, Facebook and youtube are all aflutter with people from Detroit.
 
It's definitely a Detroit centric buzz, but if you don't think it had a huge national buzz you're just hating. I was randomly watching ESPN yesterday and two anchors(from California and Chicago) brought it up as the only commercial worth anything. Papers in New York and Los Angeles talked glowingly about it. National morning shows did the same. I don't get how you can conclude it didn't have a national impact.
 
jdustu said:
It's definitely a Detroit centric buzz, but if you don't think it had a huge national buzz you're just hating. I was randomly watching ESPN yesterday and two anchors(from California and Chicago) brought it up as the only commercial worth anything. Papers in New York and Los Angeles talked glowingly about it. National morning shows did the same. I don't get how you can conclude it didn't have a national impact.
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That is the impression I got from other out of state medias. Anyone who says only the locals are talking about needs to do some digging before talking.
 
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