Superbowl chrysler - imported from detroit commercial.

Some of the best car marketing I've seen in awhile. Really convincing of putting heart back into their designs and vehicles. Now we'll just have to see how all these cars compare to their competition and how they hold up over the long term. People would like to buy vehicles from the Big Three, so if you make something well, it will sell. Ford seems to have done well in that aspect recently, and if Fiat is smart they can do the same.
 
I think it is a great commerical and speaks highly of all of the Big three! I am a GM guy...but if I had to buy another brand...it would either be Ford or Chrysler! Forget that asian shit!
 
I'm just saying this as personal opinion, but if you're not from Detroit, there's a pretty good chance you don't care about that commercial. In fact, I'd say the sort of adversarial tone that "we're not NYC, or the windy city" etc would trigger more eye rolls than fist bumps and head nods, especially in light of the nation's perceptions about Detroit and the auto companies here. People get it, we have a chip on our shoulder. Even more so when up against a commercial talking about luxury with the backdrop of a sub-par city and a relatively bland car.

I'd be curious to see how it scored with a national audience. Obviously people in Detroit are going to like it because we're homers that like seeing our own stuff.
 
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DBK said:
I'm just saying this as personal opinion, but if you're not from Detroit, there's a pretty good chance you don't care about that commercial. In fact, I'd say the sort of adversarial tone that "we're not NYC, or the windy city" etc would trigger more eye rolls than fist bumps and head nods, especially in light of the nation's perceptions about Detroit and the auto companies here. People get it, we have a chip on our shoulder. Even more so when up against a commercial talking about luxury with the backdrop of a sub-par city and a relatively bland car.

I'd be curious to see how it scored with a national audience. Obviously people in Detroit are going to like it because we're homers that like seeing our own stuff.
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Well the rest of the nation probably cares about Detroit as much as eminem does. The auto industry helped make this country as much as Detroit helped make eminem. It's all perspective and he fit the commercial. Nobody has to give a damn about anything but they should.
 
Great commercial, wrong car.

They start off talking about luxury so I was expecting Cadillac, Lincoln or even Buick. Insted, the ad is for Chrysler's new econobox....
 
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