I'm with you. The dealership was probably in on it and I'm willing to bet they had something setup with the industrial park they were hooning around in. But, I don't think the salesman had a clue.
Figured it was fake from the Salesman to the car etc.... but I figured at the least Jeff Gordon would actually be the driver... NOPE. Car isn't even a V8.
According to Snopes, Brad Noffsinger was the actual driver. Jeff Gordon is never actually seen driving the car in any of the video.You'll see multiple black marks in the dealers lot because they shot so many takes.
I could use a Mt Dew right now.