I just had mine run. It was expensive though, and they charged me by the hour. It was an actual electrical company though, not some side job. PM me if you want the info.
Lenny did mine. Very reasonable and great work. I dug the trench myself to save some money. I have referred others on here to him and I think a few have used him also.
I dug my own trench too. If you run steel conduit you only have to go a foot down. Otherwise, it is like 42 inches. I guess it all depends if you plan on having it inspected or not.