HVAC industry is very protectionist and anti-DIY, so just know that going in if that's the route you choose. If you need the freon evac/replaced from the system while doing a swap, that's going to be a problem. Also if you need any duct modifications, which you likely will where it interfaces with the unit. You can find Goodman units for sale online, but they are cheap low-end units.
HVAC industry also operates like the auto industry in that many brands come off of the same assembly line, with only stickers and badging being the difference. United Tech makes Carrier, Bryant, Comfortmaker, Heil, etc. Trane & American Standard are the same. Rheem & Ruud are the same. Amana & Goodman are the same. Only major differences are usually stickers, brand recognition/eliteness/marketing, and possibly warranty length.
I'd go with a 95% or higher, modulating (or min 2 stage) unit from one of the better manufacturers, but not their top end brand. So I'd go with a Bryant (not Carrier $), American Standard (not Trane $) or Rheem. I would not touch an Amana or Goodman unless you're gonna sell the house soon. Lennox is good too, but usually costly.
You might want to consider what brand your AC is and matching it, since you're not replacing the AC side of things.
I went modulating and you'd be amazed just how quiet your house becomes in the winter. No regrets.