2013 SRT Viper Unveiled at New York Auto Show

YLWFVR

Club Member
The wait is finally over. Dodge... excuse us, SRT has officially pulled the wraps off the 2013 Viper, and it's everything we were hoping it would be. Let's discuss numbers: 640 horsepower and 600 pound-feet of torque from a front/mid-mounted 8.4-liter V10 and the best power-to-weight ratio of any Viper ever built.

Two models will be available, the standard high-performance SRT and GTS.
In fact, the 2013 SRT Viper's 4.9 pounds per horsepower puts it just behind the Bugatti Veyron and Ferrari F12 and ahead of such performance stalwarts as the Lamborghini Aventador and Chevrolet Corvette ZR1. What's more, this engine has no turbocharger or supercharger, and those 600 lb-ft make this V10 the most torque-rich naturally aspirated production engine in the world.

Two models will be available, the standard high-performance SRT and GTS. The SRT is meant to "offer a perfect blend of extreme performance and a deliberate preservation of what has become the iconic DNA of the Viper," says Ralph Gilles, President and CEO of the Street and Racing Technology Brand and Motorsports. Buyers looking for a little more technology can opt for the GTS, which adds such niceties as a two-mode active suspension and interior creature comforts not normally associated with the Viper.


http://www.autoblog.com/2012/04/04/2013-srt-viper-bites-back-with-640-hp-returns-to-racing-w-vide/
 
I just don't understand why the car companies discontinue model lines only to bring them back 2 or 3 years later. I thought the whole point of discontinuing was to either a) remove stale models to become more profitable or b) increase desire/rarity of a certain model with the possiblity to re-introduce it in the distant future (to generate buzz and make money of course).

When I think Viper I'm not overly excited about its return because it hasn't been gone long enough for me to care.
 
I just don't understand why the car companies discontinue model lines only to bring them back 2 or 3 years later. I thought the whole point of discontinuing was to either a) remove stale models to become more profitable or b) increase desire/rarity of a certain model with the possiblity to re-introduce it in the distant future (to generate buzz and make money of course).

When I think Viper I'm not overly excited about its return because it hasn't been gone long enough for me to care.

Because under the old regime it was a car on the chopping block pre-bankruptcy and pre-fiat.
 
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