After reading this article, I suggest that the next time you buy a pizza that it be a Little Ceasar's
pizza. And maybe we should all try to get down to a Tiger's game this season, too!
Detroit Three find hope in centerfield
When the Tigers open their season this week, fans will look to centerfield at Comerica Park and
see the greenery, the flagpoles and the giant fountain. And, as usual, every time there’s a Detroit
home run, those fountains will erupt.
That spot, in the stadium business, is what they call prime real estate. Companies pay big money
to have their logo smack dab in the middle, so that every time fans gaze out there, the brand is
what they see.
For the last few years, General Motors has sponsored that fountain, and paid a substantial fee to
do so. This season, with all that has happened in the auto business, GM’s folks called the Tigers
and said, regretfully, they could no longer afford it. Given the layoffs, the bailouts, the threat of bankruptcy, well, owning centerfield was too great a luxury. GM had to step aside.
Which is when Mike Ilitch, the Tigers’ owner, stepped in. There were other bidders. Other offers.
Who wouldn’t want that real estate? A deal of three years worth between $1.5 million and $2
million was on the table. Ilitch said no thanks. He was going to give it away. Or maybe “give it
back” is a better way of putting it. Chalk up an outfield assist.
“It just seems strange to have the car companies in trouble,” he told me this past week. “The
Big Three, where would this city be without them? I mean, my father came from the old country
and got a job at Ford’s. It put food on our table. “It’s scary to think that any of those carmakers
could go away.” So Ilitch told his people to thank the potential paying customers, but to say that
the centerfield fountain this year was spoken for. It would be the feature site for General Motors,
Ford and Chrysler. For free. No charge. Not one penny. “It’s just a small opportunity to respond to
what’s happening,” Ilitch said, embarrassed by the attention.
There’s nothing small about it. Every business has been affected by the collapsing economy;
baseball teams are no exception. Walking away from a couple million dollars is not considered a
wise financial move. Who turns away paying customers? In this case, Ilitch did. Because sometimes
it’s about the where and the who, not just the how much.
“I thought for a few weeks before deciding,” Ilitch admitted. “I didn’t want to offend anybody. I
didn’t want to put off the foreign carmakers. And I didn’t want people to think we couldn’t sell
the fountain. As a businessman, you do worry about those things. “But I finally said, ‘The heck with
it.’ I want to do something to help.”
So starting with the home opener this Friday afternoon, the Chrysler, General Motors and Ford logos
will be on an equal plane above the fountain. And beneath those logos will be a few new words:
“The Detroit Tigers support our automakers.”
It may be as close to a social statement as centerfield has ever made. Visitors in Detroit for this weekend’s Final Four may think our small, thriving downtown looks a lot like other cities’ downtowns.
But there is something different beneath the surface. Here, we construct in the face of adversity. We
build on hope. Pure investors will tell you a city with rampant unemployment, enormous budget
shortfalls, a troubled school system and a laughable city council is not a place to put your money. We
do it anyhow.
We do it because we love our past and we believe in our future. We do it because the alternative
would be to close shop altogether. We do it because last week there were stories about the gleaming
new Yankee Stadium, which cost $1.5 billion and has seats as high as $2,625 a game — and here is
Ilitch giving away his fountain for free.
Detroit may be the new home of the bumpy ride, but as the Three Musketeers once discovered, it’s a
little smoother when you grab hands with others. Think about that the next time a home run sends
that fountain shooting up to those logos. Sometimes it really is all for one and one for all.
:cheers: :applause:
pizza. And maybe we should all try to get down to a Tiger's game this season, too!
Detroit Three find hope in centerfield
When the Tigers open their season this week, fans will look to centerfield at Comerica Park and
see the greenery, the flagpoles and the giant fountain. And, as usual, every time there’s a Detroit
home run, those fountains will erupt.
That spot, in the stadium business, is what they call prime real estate. Companies pay big money
to have their logo smack dab in the middle, so that every time fans gaze out there, the brand is
what they see.
For the last few years, General Motors has sponsored that fountain, and paid a substantial fee to
do so. This season, with all that has happened in the auto business, GM’s folks called the Tigers
and said, regretfully, they could no longer afford it. Given the layoffs, the bailouts, the threat of bankruptcy, well, owning centerfield was too great a luxury. GM had to step aside.
Which is when Mike Ilitch, the Tigers’ owner, stepped in. There were other bidders. Other offers.
Who wouldn’t want that real estate? A deal of three years worth between $1.5 million and $2
million was on the table. Ilitch said no thanks. He was going to give it away. Or maybe “give it
back” is a better way of putting it. Chalk up an outfield assist.
“It just seems strange to have the car companies in trouble,” he told me this past week. “The
Big Three, where would this city be without them? I mean, my father came from the old country
and got a job at Ford’s. It put food on our table. “It’s scary to think that any of those carmakers
could go away.” So Ilitch told his people to thank the potential paying customers, but to say that
the centerfield fountain this year was spoken for. It would be the feature site for General Motors,
Ford and Chrysler. For free. No charge. Not one penny. “It’s just a small opportunity to respond to
what’s happening,” Ilitch said, embarrassed by the attention.
There’s nothing small about it. Every business has been affected by the collapsing economy;
baseball teams are no exception. Walking away from a couple million dollars is not considered a
wise financial move. Who turns away paying customers? In this case, Ilitch did. Because sometimes
it’s about the where and the who, not just the how much.
“I thought for a few weeks before deciding,” Ilitch admitted. “I didn’t want to offend anybody. I
didn’t want to put off the foreign carmakers. And I didn’t want people to think we couldn’t sell
the fountain. As a businessman, you do worry about those things. “But I finally said, ‘The heck with
it.’ I want to do something to help.”
So starting with the home opener this Friday afternoon, the Chrysler, General Motors and Ford logos
will be on an equal plane above the fountain. And beneath those logos will be a few new words:
“The Detroit Tigers support our automakers.”
It may be as close to a social statement as centerfield has ever made. Visitors in Detroit for this weekend’s Final Four may think our small, thriving downtown looks a lot like other cities’ downtowns.
But there is something different beneath the surface. Here, we construct in the face of adversity. We
build on hope. Pure investors will tell you a city with rampant unemployment, enormous budget
shortfalls, a troubled school system and a laughable city council is not a place to put your money. We
do it anyhow.
We do it because we love our past and we believe in our future. We do it because the alternative
would be to close shop altogether. We do it because last week there were stories about the gleaming
new Yankee Stadium, which cost $1.5 billion and has seats as high as $2,625 a game — and here is
Ilitch giving away his fountain for free.
Detroit may be the new home of the bumpy ride, but as the Three Musketeers once discovered, it’s a
little smoother when you grab hands with others. Think about that the next time a home run sends
that fountain shooting up to those logos. Sometimes it really is all for one and one for all.
:cheers: :applause:
rly:
