I HATE that commercial. Here is why. Planet Fitness is a so called "judgment free zone." Well, they sure as hell judge anyone that is serious about lifting/body building. Want to wear a beanie cap in there while lifting? Nope, too bad. It's "intimidating to others." Ever grunt while putting up heavy weight? They will set off the "lunk alarm."
I once had a membership there because it was $10/month. I lasted one month before I canceled my membership. Staff talked to me and told me I was intimidating others by doing dead lifts, and also grunted (not loud at all) on the incline bench. Why do they even have free weights?
go in there and lift some 5 pound weights grunting like a mofo, have them come up to you! Mke sure to have a lawyer in there with you as back up just to role reversal on them for fun!